Current Projects

Project

Jersey steers

The Jersey is a small stubborn cow that gives extra full and tasty milk with more fat and protein than other dairy cows. Due to the somewhat frail build of these animals, the (bull) calves of Jersey dairy cows have a lower birth weight and little predisposition to put on (a lot of) meat.

This makes them not interesting for the meat calf trade. "That's a shame, because we believe that bull calves should absolutely not be a waste product. In order to give milk, a cow must give birth to a calf once a year, and so it is inevitable that bull calves will also be born. Fifty percent of calves born are bull calves. "

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Project

Alleb’ei’ en Geluksvogel

Geluksvogel has been selling organic eggs from hens living in a mobile cart since 2018. Each week they walk on a fresh patch of grass and in addition to each hen, there is also a rooster. The hens and roosters are raised in organic fields and fed organic grass, herbs and feed. Natural food stores now carry eggs and chicken meat from fast-growing breeds, though they are given more time to grow under better conditions. The roosters, continue to live, but are not suitable for meat. DID-IT is going back to an original breed whose rooster is suitable for meat and the hen for eggs. We now have a dual purpose super healthy chicken breed in the moveable carts and are proud of these chickens under the name Alleb'ei'.

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Project

Hart voor Aarde

At the end of 2022, the organic store/online store HART voor AARDE was established in the De Braamstruik farm on the Voorthuizerweg in Nijkerk. The old grub shed that connects to the DID-IT reception area and offices was converted into an organic store and web store owned by Martin and Rolanda van den Heuvel. Martin and Rolanda have been a family since the late nineties and their daughter is happy to contribute to the initiative, including publicity for Hart voor aarde.

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Project

Symfonio

It Symfonio Project supplies organic fonio from Burkina Faso and the Sahel region. The purpose of SYMFONIO is to provide farmers with sufficient income for their own use and a surplus for export, by producing nutritious crops.

The cultivation of fonio combats desertification and erosion and can even deserts fertile again make.

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Project

Bee populations

Poppe Braam and Gerard van de Braak from De Valksche Hof have been working together for many years. Together they placed the first bee colonies on the industrial area of the Harselaar Barneveld. At the time a complete novelty. After the purchase of the office farm in Voorthuizen, a few hives were placed on the grounds of DIT-IT in early 2021. 5 colonies were placed, which could immediately take care of the pollination of the fruit blossoms. They also pollinated the sown buckwheat.

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Project

Biorganica

In 2007, a group of small organic soy farmers started BIORGANICA to grow organic products in the state of Parana in Brazil, for local use and export. It is FairTrade IBD certified to meet social, environmental and economic needs and to connect farmers and producers. The most important export crops include soya, cassava and sugar. The farmers and producers are supported with organic and technical advice and with help in exporting their products. For the local market, the development of organic consumer products is supported.

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About us

CEO

Poppe Braam

Born and raised in Friesland, Poppe was already involved in organic farming and food during his student days in Groningen and was the first to start a certified organic chicken farm.

At the same time he set his sights on the world outside and came into contact with international organic companies. After the necessary experience he started DO-IT an international trading company in organic raw materials and consumer products based in Barneveld. The company is now one of the largest organic companies in the Netherlands. After more than 30 years of dedicated leadership of DO-IT, Poppe passed the baton at the end of 2020 to 2 entrepreneurs with a passion for organic agriculture and food.

Poppe cannot sit still, so his work continues with the many challenges and questions in the sector of organic agriculture and food. DID-IT B.V. is the base for the resulting activities. Poppe and his team will be able to continue to contribute to the import and transition of a sustainable, organic agriculture and food sector in the Netherlands and other countries. The European Green Deal also poses major challenges for the production and marketing of organic food.

News & Activities

ALLEBEI lanceerde bewustwordingscampagne ‘Deze man mag er zijn’

2025-12-08

op NationaleMannendag 19 november

Voor de Nederlandse consumptie van melk en eieren worden enorme aantallen kalfjes en kuikens geboren. De helft hiervan zijn mannelijke dieren, die vaak geen plek hebben in de huidige dierhouderij. Om deze reden worden ze vroegtijdig gedood, geslacht of geëxporteerd. Het grootste deel van de consumenten is zich hier niet bewust van bij het drinken van een glasmelk of het eten van een ei.

ALLEBEI laat zien dat het anders kan: stierkalfjes en hanen krijgen bij ALLEBEI de kans om op te groeien en zij zet zich in om het bewustzijn rondom het thema mannelijke dieren te vergroten door de bewustwordingscampagne ‘Deze man mag er zijn’. Met een proeverij bij Odin Arnhem, straatinterviews en een vernieuwde website.

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Book: Ideals by Fokke Obbema

IDEALEN is a book composed of interviews by Fokke Obbema with prominent people in society. People who have varying ideals to improve the world and do everything they can to achieve that ideal. Obbema lets the active idealists live through in-depth conversations and critical questions. Ordinary people who are full of daily life and make a difference through small and big steps. The diversity of the interviewees and their ideals is inspiring, gives hope and makes you think about your own ideals and how to implement them. On page 282, the story of Poppe Braam as an organic farmer and entrepreneur!

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Mission

Current Projects

Project

Jersey steers

Project

Alleb’ei’ en Geluksvogel

Project

Hart voor Aarde

Project

Symfonio

Project

Bee populations

Project

Biorganica

About us

CEO

Poppe Braam

News & Activities

ALLEBEI lanceerde bewustwordingscampagne ‘Deze man mag er zijn’

Media

Book: Ideals by Fokke Obbema

Our connections

Contact

Did It B.V.

Contact