Born and raised in Friesland, Poppe was already involved in organic farming and food during his student days in Groningen and was the first to start a certified organic chicken farm.

At the same time he set his sights on the world outside and came into contact with international organic companies. After the necessary experience he started DO-IT an international trading company in organic raw materials and consumer products based in Barneveld. The company is now one of the largest organic companies in the Netherlands. After more than 30 years of dedicated leadership of DO-IT, Poppe passed the baton at the end of 2020 to 2 entrepreneurs with a passion for organic agriculture and food.

Poppe cannot sit still, so his work continues with the many challenges and questions in the sector of organic agriculture and food. DID-IT B.V. is the base for the resulting activities. Poppe and his team will be able to continue to contribute to the import and transition of a sustainable, organic agriculture and food sector in the Netherlands and other countries. The European Green Deal also poses major challenges for the production and marketing of organic food.