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BOTH launched awareness campaign “This man can be there”

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Poppe Braam from BOTH: “The majority of consumers are not aware that there is no place for male animals in our current system. Not even in organic animal husbandry. With us, every animal gets a fair chance. That's why we work with dual purpose animals: Jersey cattle for milk and meat, and Sasso chickens for eggs and meat. This way, the males also get a good life. This not only puts quality meat on the table, but also a honest and complete story.

To publicize the taste of bull and rooster meat, BOTH works with chef Glyn Stoker from Rotterdam. With a number of accessible dishes and a delicious tasting at Odin Arnhem, Glyn introduces consumers to the powerful flavors of bull and rooster meat.

Availability: bull and rooster meat is available at organic stores in Odin (www.odin.nl) and other organic stores.

Chefs and buyers can order via food service wholesaler BD total (www.bd-totaal.nl). More information can be found at www.allebei.bio.